About us

New Direction Imports is a small, family owned and run business. As a long established importer of unique gifts, homewares, and furniture, we have been proudly supplying retail stores, interior stylists, and design professionals for over 30 years.

Because we operate as a tight knit team, our size is our greatest strength. It allows us to stay agile, adapt quickly to changing market trends, and hand select or develop distinct products that set your spaces and retail shelves apart.

Our curated range spans from sleek, contemporary designs to timeless traditional styles. We specialize in authentic craftsmanship and raw, organic texture; sourcing pieces crafted from marble, steel, horn, bone, brass, wood, and resin. Alongside our core collections, we travel globally to source a constantly evolving range of unique, one of a kind vintage items, architectural features, and statement furniture.

Whether you need a custom shipping quote, advice on stocking your shop, or a closer look at a piece in our warehouse, you’ll always deal directly with our small team: Alex, his mum Gea, and Luc. We pride ourselves on offering honest, high touch service and building long lasting partnerships with every client we serve.